Creative Profile: Tierra Sol Studio
We couldn't believe when Seana and Yair of Tierra Sol Studio reached out to us to take product photos. These are BIG LEAGUE makers who we have been loving on for quite some time now. One brisk fall morning I go to venture out and take some photos for their feature in the LA Times gift guide (How cool right!?) and check out their in-home studio, and learn all about how these are the best plants for plant killers.
How Did You Get Started in Succulents:
We started Tierra Sol Studio in January of 2014 because we couldn't keep plants alive. I wanted plants in my writing space while in grad school since I spent all my time researching and writing at home. Our apartment had little light and we had little experience with plants. I started experimenting with plants to see which could survive lower light and my long trips out of the country for field work. We found the many succulents did not do well indoors even though people are told succulents are hard to kill, many of them were easy to kill. We began researching plants, their natural environments, and how to best replicate those natural environments inside a home.
Our goal is to provide forever plants. We grow the hardiest plants possible in a greenhouse we build to adapt plants to indoor light, we make our planters to replicate desert environment, and experimented to find the perfect way to create hand mixed cactus and succulent soil.
What is the Hardest Thing About Being A Small Business Owner?
The hardest thing about being a business owner is that once it goes from hobby to business most people end up spending more time on their business than they can on the creating. But the great part is that once a business takes off, it is possible to hire people to do that busy business work more and more.
Tell us about your Design Themes? What Inspires You in Your Work?
Our planters tend to be very minimal because we want the plant to be showcased. Each plant takes years to grow and we want to respect it and show it off. We started by designing our dream look in our home and then pulled our designs and colors from our personal style. Sometimes we create planters to go with specific plants we have grown but we use a combination of drawing and direct on clay design experiments.
Describe Your Office Space & Your Most Productive Time To Work:
We have a clay studio, plant packing area, shipping area, and greenhouse at our home. Having the different spaces makes us really productive because we can move around, not feel crowded when our assistant is here, and nothing ever feels repetitive. It also gives us space to hang out with our toddler. Our most productive time is on the days when our son goes to his grandmothers or after he is in bed, but we love being about to work during nap and bed time and have extra time to hangout with him during the week.
What Are Some Goals You Have For Your Business?
Our goal is to move into a workspace out of our home once our baby starts kindergarten and we want to increase our production so we are able to take on more wholesale.
What is your Favorite Piece and Why?
Right now my favorite piece is our Lucette Cactus in a cylinder planter with blush pink and rich blue. (Shop it here) When I made this design I instantly knew it was one of my top favorites.
What Advice Would You Give To Someone Just Starting Out In Their Small Business?
Finding out what makes you different as a person so that you can build a business that is unique to you. Our business is not like any other because we thought about our lifestyle and goals and how to design products that people can only find with us because they are personal. I would recommend trying to get to a point where people see a new piece of your work and they know it comes from you.
What Are Your Most Effective Marketing Tools?
Our most effective marketing tool has been Instagram. We can get weird on Instagram and really connect with our followers. That is where we name and post about the needs, names, and personalities of our plants.
To learn more about Tierra Sol Studio or to shop their products go to their website at