girl boss

The Do's and Don'ts of Meeting with Clients

You've received an inquiry and the potential client wants to meet with you. It's the next step on gaining a client, a sale, and perhaps, if you do it right, a new friend.  These meetings can't be taken lightly or flippantly. 

DON'T assume: The number one mistake to make during a client meeting is assuming that the client is going to book with you. It doesn't matter if they have made you all the guarantees. Until you have a signed contract, every time you're out with a client, you should always be selling yourself without being salesy. How does this translate? In everything you say and do, aim to instill relational trust and educate them on why they should buy your product or service. Dress appropriately, always pay for their drink, dinner, etc - and always be informative and friendly. 

DO let your personality come out: The first few minutes of your meeting is usually filled with small talk. Ask the client about the details they have shared with you in their inquiry. Ask them about who their pulling for in the Superbowl. Here's where you show a little of your personality and see if you click with your potential client. 

DO choose a comfortable, neutral location- we typically suggest coffee shops as they are relaxed, casual, and your tab can only get so high (great for new business owners with small expense accounts). Always ask a client's location and try to meet them in the middle. 

DON'T start off with numbers. Leave the details til the end - this should be a conversation that makes your potential client feel engaged and appreciated. They are not only trying to confirm your qualifications but also want to make sure they feel comfortable working with you. Thus always wait til the end of the meeting to go over contract specifics. 

DON'T do all the talking. Part of the reason for meeting with clients is to learn what they want past the straight forward package or product. Ask them to explain their vision or plan. Ask them what about your service or product is their favorite. For example, if you're a florist ask them what is the general theme they desire to communicate through their arrangements. If you're a water color painter, ask them if they want a certain tone captured in the art piece. Get a feel for their vision. 

DON'T  push a contract signing. Never ask if they are ready to sign but instead give them a window such as "No need to sign today but I'll touch base with you in a week to see how you're feeling" etc 

DO define the next steps. You have spent the last hour getting to know their vision, and informing them on what you have to offer. Now lay out to them the next steps. Be careful not to pressure them here. For example, you can offer to send them samples, or a contract to read over and explain that you will follow up in a week at which point they can inform you on if they want to proceed, take more time to consider or move on. This DTR conversation with your client will keep you from unnecessary anxiety and give the client some direction of what to do next. 

DO end well. Shake their hand, and thank them for their time. Always.

-Jo and Jess

 

4 Quick Tips to Update Your Instagram

Take Original Photos

Original, quality photos are what everyone loves about Instagram. If you rely too heavily on reposts, your followers will lose interest. Poor quality images or too many selfies can  also clutter your profile and send the message that you're not serious about your business. Your profile should be clean, professional and personal. 

Solidify Your Aesthetic 

Decide what impression you want to give when someone views your overall profile. Do you have a specific color that ties your images together. For example, Copper Creatives has a hint of copper and mustard running through most of the posts that gives the profile a cohesive look. Some profiles favor white space, natural light, bright bold colors, or geometric lines, etc. Figure out what you want this to be and be intentional in what pictures you post to promote that look. You don't have to go in and delete every image that doesn't quite fit, but from here on out ask yourself if it fits with your overall aesthetic and represents your business or your current brand. Make sure your feed has a flow that viewers find visually pleasing and that represents your business or craft. 

 

Tag Your Vendors

Are your photos featuring a vendor, product, or company? Tags are the easiest way to gain exposure and make connections. We can't tell you how many times our photos have been reposted because we tagged a vendor or company. Stop by your favorite doughnut shop - or buy a new pair of shoes - tag the company who sold/made them. You may not get noticed right away but when it happens it's great free exposure. 

 

Update Your Bio 

You only have a few characters to say who you are & what you do so make them count. You need to clearly state what you do (be specific) and give people a reason to follow you. There should be some kind of incentive.  

For example - Interior Designer, Based in L.A. - Providing retro & modern inspiration, design tips, and give-aways for all the spaces you love. 

Make sure your contact information is clearly defined. Your website and email address are a  necessity.

Have a strong, static profile picture. Your profile picture should be engaging. If it is a photo of you, it really should only be your shoulders on up. Since IG gives such a small circle for a profile photo, a photo of you standing in front of a building gives me very little idea of who you are and what you look like. Lastly, try not to change your profile picture too often. When your followers are scrolling through Instagram, they will recognize your brand immediately if they can recognize your profile photo.

We would love to see your Instagram profiles and feature them on some upcoming posts, so comment with a picture of your home page. Happy Instagraming!

-Jo