Take Original Photos
Original, quality photos are what everyone loves about Instagram. If you rely too heavily on reposts, your followers will lose interest. Poor quality images or too many selfies can also clutter your profile and send the message that you're not serious about your business. Your profile should be clean, professional and personal.
Solidify Your Aesthetic
Decide what impression you want to give when someone views your overall profile. Do you have a specific color that ties your images together. For example, Copper Creatives has a hint of copper and mustard running through most of the posts that gives the profile a cohesive look. Some profiles favor white space, natural light, bright bold colors, or geometric lines, etc. Figure out what you want this to be and be intentional in what pictures you post to promote that look. You don't have to go in and delete every image that doesn't quite fit, but from here on out ask yourself if it fits with your overall aesthetic and represents your business or your current brand. Make sure your feed has a flow that viewers find visually pleasing and that represents your business or craft.
Tag Your Vendors
Are your photos featuring a vendor, product, or company? Tags are the easiest way to gain exposure and make connections. We can't tell you how many times our photos have been reposted because we tagged a vendor or company. Stop by your favorite doughnut shop - or buy a new pair of shoes - tag the company who sold/made them. You may not get noticed right away but when it happens it's great free exposure.
Update Your Bio
You only have a few characters to say who you are & what you do so make them count. You need to clearly state what you do (be specific) and give people a reason to follow you. There should be some kind of incentive.
For example - Interior Designer, Based in L.A. - Providing retro & modern inspiration, design tips, and give-aways for all the spaces you love.
Make sure your contact information is clearly defined. Your website and email address are a necessity.
Have a strong, static profile picture. Your profile picture should be engaging. If it is a photo of you, it really should only be your shoulders on up. Since IG gives such a small circle for a profile photo, a photo of you standing in front of a building gives me very little idea of who you are and what you look like. Lastly, try not to change your profile picture too often. When your followers are scrolling through Instagram, they will recognize your brand immediately if they can recognize your profile photo.
We would love to see your Instagram profiles and feature them on some upcoming posts, so comment with a picture of your home page. Happy Instagraming!